Specsavers continues to deliver on its commitment to making high-end fashion accessible to everyone by announcing a new eyewear collection with premium Parisian fashion label, Balmain. Available in stores nationwide from Thursday 14th September, the Balmain eyewear collection features 15 optical glasses and six prescription sunglasses.
Inspired by Balmain’s structured and expertly crafted clothing, this collection of frames feature styles and colours that make women feel beautiful, confident and empowered. Balmain is not only a look, but also a feeling. Featuring upswept cat’s eye designs, as well as classic round and exaggerated angular shapes, the strong yet feminine statement frames evoke elegance with a Balmain aesthetic. Meticulously designed, subtle Balmain brand details can be found on every frame, including a gold ‘B’ on the temple tips and detailed embellishments on the frames inspired by the Balmain belt chain collection. A colour palette of glossy black, gold, pink and tortoiseshell has been chosen to offer the wearer a variety of styles with sophisticated elegance to finish off their look.
Spokesperson for the brand, Maï Dao-Vu says the Balmain team take great pride in the launch of the new range, seeing it as an incredible opportunity to inspire fashion-conscious spectacle wearers to
update their wardrobes with a statement piece of eyewear. “The Specsavers collaboration has provided the opportunity to bring everyone into the House of Balmain. We wanted to add a signature Balmain twist to classic and modern styles so that the frames could hint at exclusivity while maintaining the simplicity of an everyday look,” adds Maï.
“The Balmain eyewear range offers Parisian chic no matter where in the world they are worn,” says Maï.
As a high-end fashion house, Balmain embodies the opulence and glamour that Specsavers looks to make accessible to everyone. Specsavers Head of Frames, Juan Carlos Camargo, says, “The Balmain eyewear collection is as affordable as it is luxurious and we’re so excited to welcome Balmain to our existing designer portfolio. “Balmain is one of the world’s most well known and influential high-fashion brands and we’re confident that this new collection will offer something truly unique to our customers.”
Priced at 2 pairs from $299, the range will be exclusively available at Specsavers stores across Australia from 14 September 2017.